IDENTITY
Real D
2008 I Brandimage
Design Director: Hannah Yampolsky
Designer: Hae Jin Lee
Visual identity explorations for a 3D movie equipment and technology provider, Real D.
I tried to create a symbol using the letter D which either looks dimensional or creates a visual illusion.
MORGANS RELOAD
2008 I Brandimage
Creative Director: Jeremy Dawkins
Design Director: Alyce Waxman
Designer: Hae Jin Lee
Morgans Reload is a store which focuses more on providing a curated retail experience than just simply showcasing and selling products. The store is curated regularly by a different artist, designer, or popular cultural figure with items they have created, been inspired by, or desired. Reload is a gateway to excitement and wonders. With these things in mind, I created an iconic word mark, functioning as a window, which reveals different types of Reload events. The thick width of letters, sharp endings and the unusual shape gives the mark a stylish, bold, and unique look.
(Below) Reload retail store design by Maki Tsuchiya Schmidt where I got a square box motif from.
H M K
A monogram designed for the wedding between Hye Min Kim and Hyung Mo Kang who happened to share the same initials. I incorporated jewerly graphics with the monogram to reflect Hye Min Kim’s another love affair with jewerly design. She currently works as a professional jewerly designer in New York.
2008 I Brandimage
Design Director: Hannah Yampolsky
Designer: Hae Jin Lee
Visual identity explorations for a 3D movie equipment and technology provider, Real D.
I tried to create a symbol using the letter D which either looks dimensional or creates a visual illusion.
MORGANS RELOAD
2008 I Brandimage
Creative Director: Jeremy Dawkins
Design Director: Alyce Waxman
Designer: Hae Jin Lee
Morgans Reload is a store which focuses more on providing a curated retail experience than just simply showcasing and selling products. The store is curated regularly by a different artist, designer, or popular cultural figure with items they have created, been inspired by, or desired. Reload is a gateway to excitement and wonders. With these things in mind, I created an iconic word mark, functioning as a window, which reveals different types of Reload events. The thick width of letters, sharp endings and the unusual shape gives the mark a stylish, bold, and unique look.
(Below) Reload retail store design by Maki Tsuchiya Schmidt where I got a square box motif from.
H M K
A monogram designed for the wedding between Hye Min Kim and Hyung Mo Kang who happened to share the same initials. I incorporated jewerly graphics with the monogram to reflect Hye Min Kim’s another love affair with jewerly design. She currently works as a professional jewerly designer in New York.